This DTC Florida-based company revolutionized the industry by proving that live plants could be shipped safely to customers nationwide.
With a loyal customer base and a constant flow of product drops, the brand required consistent, on-brand social content that could move fast and meet the pace of seasonal marketing efforts.
RESPONSIBILITIES
Owned the entire social content calendar: produced and published content from ideation through execution.
Executed high-quality photo and video content using greenhouse, studio, and lifestyle setups for new merch drops and plant launches.
Followed detailed weekly content outlines provided by strategy team to maintain visual and messaging consistency.
Practiced SEO copywriting and implemented A/B testing to identify best-performing content types and keywords.
Led influencer scouting for a new program focused on identifying authentic content creators passionate about plants.
Managed UGC pipeline via a dedicated platform, flagging top-tier customer content and incorporating it into the brand’s social feed to boost trust and community representation.
RESULTS
Identified 20+ high-potential micro-influencers, 5 of which became recurring partners under the new influencer initiative.
Streamlined the use of tagged UGC, resulting in a noticeable increase in follower engagement and save/share metrics during product launches.
Helped refine the brand’s SEO and copy tone for Instagram captions, improving organic reach over the course of three testing cycles.