TALA

Establishing Brand Autonomy: A collection of strategic social-first reality TV edits and dynamic team shots. These projects lean on personality, narrative tension, and humor — designed to turn ordinary brand moments into binge-worthy entertainment that builds connection, memorability, and brand affinity.

Taladays – Tala Takes Tahoe

Role: Video Editing

A reality-TV-style recap to introduce the brand's 2025 December campaign: Taladays. Anticipation for ten days of giveaways built through curated daily stories and a recap edit of behind the scenes.

Tala After Hours — Event Recap Edit

Role: Video Editing Only

A reality-TV-style recap that transformed a standard campaign closeout into an engaging, personality-driven episode moment.

This edit reframed an event highlight into a storyline, complete with pacing, humor, and micro-tension, creating a memorable finale to the “Tala After Hours” campaign.

The Personality Hire — Team Introduction Edit

Role: Video Editing Only

The first video in a personality-driven team series, designed to introduce staff through curated, reality-TV-inspired storytelling.

Each edit reflects the unique energy of the team member, giving the brand a more human, relatable, and entertaining identity.

Bay Area Things — Regional Cultural Edit

Role: Video Editing Only

A culturally specific, hyper-relatable edit built around Bay Area nuances. Its entertainment-first framing and exaggerated comedic beats resonated strongly with the community, driving high engagement on both TikTok and Instagram for a location-anchored brand.

Bay Area Things

Analytics from the brand Instagram account and the founder's personal TikTok account.

Satirical Clean Girl Aesthetic — Team Dynamic Edit

Role: Video Editing Only

A comedic, satirical take on the popular “clean girl aesthetic", from an original idea by another creator on TikTok, reimagined through the personalities of the team. This edit blends humor, trend awareness, and fast-paced storytelling. Current social media analytics are below.

Satirical Clean Girl Aesthetic

Analytics from the brand's Instagram account and TikTok account.